Limited-run drops for food creators

Your flavor. Funded by your fans.

A rub, a blend, a roast, a chai — developed with a real manufacturer and sold as a 21-day drop. If the batch funds, we make it and ship it. If not, nobody pays. You post one video. We run everything else.

Pitch your drop

Zero upfront cost. No monthly fee. No logo-on-catalog-goods.

$0Upfront from you
$4–6Your cut per jar
300Typical batch threshold
21 daysDrop window
Made for the shelf

A real product, not creator merch.

Each recipe is developed for the creator, packed by a qualified manufacturer, and designed to feel at home in a serious pantry.

Three sample First Batch pantry products: barbecue rub, chili crunch, and hot sauce
Sample product systemRub · Crunch · Sauce
How it works

One call. One video. One batch.

i.

Pitch the flavor

Fifteen minutes on what your signature blend should taste like and what your audience loves. We pair you with a real manufacturer and iterate samples until it's yours — not a catalog product with your logo on it.

ii.

We build the drop

Recipe development, label design in your visual language, and a drop page with a live batch meter. You approve everything. Your only job is the announcement video.

iii.

Fans decide

The drop runs 21 days. Clear the threshold and the batch gets made fresh and shipped to every backer — you get paid per jar. Miss it and nobody is charged. Zero risk, zero garage full of jars.

Why this is different

Not another white-label store. A drop.

Logo-on-catalog appsFirst Batch
The product Same catalog goods as everyone else's "brand" Your recipe, developed with a real manufacturer
The mechanic Always-on store you have to keep filling 21-day limited drop with a live batch meter
Who runs the launch You, alone, plus a $30–50 monthly fee We run the campaign. You post the announcement
Your risk Fees whether or not anything sells None. Under threshold = nothing made, nothing charged
The split

You bring the audience. We bring everything else.

You provide

  • Your taste and your name on the jar
  • One announcement video or post
  • A pinned link for 21 days

We provide

  • Manufacturer partnership and recipe development
  • Label design, drop page, batch meter, payments
  • Campaign marketing, fulfillment, and customer support
  • A rerun — or a standing subscription — when it sells out

Typical drop: 300–1,000 jars at $14–16. You earn $3–5 per jar, paid when the batch ships. Sold-out drops can become monthly subscriptions — that's where this gets interesting.

Straight answers

Before you pitch.

Do I pay anything upfront?

No. First Batch funds development and launch preparation. A product is manufactured only after the drop reaches its minimum batch.

Do I need an existing recipe?

No. A clear flavor idea and knowledge of what your audience loves is enough. We turn that direction into manufacturer-ready samples for your approval.

What does the creator actually do?

Join one short flavor call, approve the product and creative, then publish the agreed launch content and keep the drop link visible during the campaign.

What happens after a successful drop?

We manufacture, fulfill, support customers, and pay the creator when the batch ships. Strong drops can rerun or graduate into a recurring product.

Founding drops

We're picking 5 founding creators.

First Batch is new. The first five drops get our whole team on one campaign at a time, a hand-picked manufacturer, and founding-creator terms on the rev share.

Cooking, BBQ, coffee, and food creators with 50k+ engaged followers fit best. If that's you, pitch us your drop.

We reply to every pitch within 2 business days. Founding drops target this fall's production calendar.

Pitch received.

We read every one. If your drop is a fit for the founding five, we'll book the flavor call within two business days.