A rub, a blend, a roast, a chai — developed with a real manufacturer and sold as a 21-day drop. If the batch funds, we make it and ship it. If not, nobody pays. You post one video. We run everything else.
Zero upfront cost. No monthly fee. No logo-on-catalog-goods.
Fifteen minutes on what your signature blend should taste like and what your audience loves. We pair you with a real manufacturer and iterate samples until it's yours — not a catalog product with your logo on it.
Recipe development, label design in your visual language, and a drop page with a live batch meter. You approve everything. Your only job is the announcement video.
The drop runs 21 days. Clear the threshold and the batch gets made fresh and shipped to every backer — you get paid per jar. Miss it and nobody is charged. Zero risk, zero garage full of jars.
| Logo-on-catalog apps | First Batch | |
|---|---|---|
| The product | Same catalog goods as everyone else's "brand" | Your recipe, developed with a real manufacturer |
| The mechanic | Always-on store you have to keep filling | 21-day limited drop with a live batch meter |
| Who runs the launch | You, alone, plus a $30–50 monthly fee | We run the campaign. You post the announcement |
| Your risk | Fees whether or not anything sells | None. Under threshold = nothing made, nothing charged |
Typical drop: 300–1,000 jars at $14–16. You earn $3–5 per jar, paid when the batch ships. Sold-out drops can become monthly subscriptions — that's where this gets interesting.
First Batch is new. The first five drops get our whole team on one campaign at a time, a hand-picked manufacturer, and founding-creator terms on the rev share.
Cooking, BBQ, coffee, and food creators with 50k+ engaged followers fit best. If that's you, pitch us your drop.
We read every one. If your drop is a fit for the founding five, we'll book the flavor call within two business days.