Your flavor. Funded by your fans.
We help you develop a rub, blend, roast, or chai with a manufacturer and sell it as a 21-day drop. If the batch funds, we make it and ship it. If not, nobody pays. You announce the drop; we handle production, orders, and shipping.
You pay no upfront costs or monthly fees.
A recipe made for your audience.
We develop each recipe with you and work with a qualified manufacturer to make and pack it.
From flavor idea to first batch.
Pitch the flavor
Spend fifteen minutes with us on what your blend should taste like and what your audience loves. We pair you with a manufacturer and refine samples with your feedback.
We build the drop
We develop the recipe, design the label to fit your brand, and build a drop page with a live batch meter. You approve the product and launch materials, then post the announcement.
Fans decide
The drop runs for 21 days. If orders reach the minimum batch, we make it fresh and ship it to every backer. You get paid per jar. If orders fall short, nobody is charged and you have no inventory to store.
A custom recipe. 21 days to fund it.
| Logo-on-catalog apps | First Batch | |
|---|---|---|
| The product | Products from a shared catalog | Your recipe, developed with a manufacturer |
| How you sell | Always-on store you have to keep filling | 21-day limited drop with a live batch meter |
| Who runs the launch | You run the launch and pay a $30–50 monthly fee | We run the campaign. You post the announcement |
| Your risk | Fees whether or not anything sells | None. Under threshold = nothing made, nothing charged |
You bring the audience. We bring everything else.
You provide
- Your taste and your name on the jar
- One announcement video or post
- A pinned link for 21 days
We provide
- Manufacturer partnership and recipe development
- Label design, drop page, batch meter, payments
- Campaign marketing, fulfillment, and customer support
- A rerun or monthly subscription when it sells out
Typical drop: 300–1,000 jars at $14–16. You earn $3–5 per jar, paid when the batch ships. Sold-out drops can become monthly subscriptions.
Before you pitch.
Do I pay anything upfront?
No. First Batch funds development and launch preparation. A product is manufactured only after the drop reaches its minimum batch.
Do I need an existing recipe?
No. A clear flavor idea and knowledge of what your audience loves is enough. We turn that direction into manufacturer-ready samples for your approval.
What do I need to do?
Join one short flavor call, approve the product and creative, then publish the agreed launch content and keep the drop link visible during the campaign.
What happens after a successful drop?
We manufacture, fulfill, support customers, and pay the creator when the batch ships. Successful drops can run again or become monthly subscriptions.
We're picking 5 founding creators.
First Batch is new. The first five drops get our whole team on one campaign at a time, a hand-picked manufacturer, and founding-creator revenue-share terms.
Cooking, BBQ, coffee, and food creators with 50k+ engaged followers fit best. If that's you, pitch us your drop.
Pitch received.
We read every one. If your drop is a fit for the founding five, we'll book the flavor call within two business days.